Case Studies


Using case studies allows a business to demonstrate how their products or services work and are a very cost effective way of promoting themselves.

One of my clients required more people to join in with a national programme which delivered bottom line environmental and social benefits across the UK.

After consultation with the team, it appeared that people did not trust the programme in terms of it being “too good to be true” and were looking for a catch.

I encouraged case studies to be written about some of the success stories the project had achieved in order to relate the real benefits of joining the scheme. 

The programme worked with many different industries, which in turn meant the case studies provided a varied set of examples of how one business could help another and at the same time save money and make money.

Once people read the case studies, they immediately clicked on to how the project worked and the steady flow of ideas began to take place in people’s minds on how it could work for them. This had the desired result. Networks grew and in turn, the programme attracted more funding.

For example:-

An animal waste incineration company has a considerable amount of bone ash left after the incineration has taken place. This company has to pay to dispose of this waste material.

Another company that manufactures bricks, could use the bone ash as part of the materials required in the making of bricks. They would need to buy this material.

If the waste incineration company allows the brick company to take their waste product they would not have the disposal costs.

Equally, the brick company has obtained its material, for no cost or at a much reduced cost as they are taking away a waste material.

In other words, what’s one man’s waste is another man’s gold.