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Corporate Merchandise
Corporate merchandise is a great way of promoting a service or brand but thinking outside the box is what really counts, not how much money is thrown at it.
For a company called Denco, I put together a catalogue of items for the management and sales teams to select from.
A wide selection of corporate merchandise or "giveaways" as it is often termed, suited the different interests of their clients.
I can source just about anything!
The umbrellas I sourced for Denco, for example, had a double lining of water droplets on the inside. This sat perfectly with the marketing campaign I was running on their behalf.
Going the extra step on what is at first seen as a normal everyday product allows it to stay focussed in someone’s mind each time they use it.
The marketing campaign I set up won an industry award for this company. Their competitors were very high profile names in the industry who spent £millions on their marketing campaigns.
This in itself illustrates it is not a question of how much money you throw at marketing, it really does come down to how is it planned, managed and delivered.